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UX/UI DESIGN
Clothing online store for Regional (BY) Mustang Jeans representative
Mustang Jeans
WEB DEVELOPMENT
MARKETING
We have created the online store for the Belarussian representative of the German brand «MUSTANG Jeans».
Mustang Jeans - firmly offline European clothing brand (Germany).
In 2020, due to the pandemic situation, the Belarusian representative office of the brand decided to enter the e-commerce market and turned to us for help.
We have implemented an integrated approach, which includes:
• Design
• front-end and back-end development
• integration with clients systems
• marketing services (contextual advertising, targeting, smm)
About the project
UX/UI
We have developed an attractive and user-friendly design that combines simplicity and intuitive use, reflects the traditions of the brand, and also compliance with strict brand requirements for regional brand web-sites.
The functionality of the site involves a full online purchase and online payment. A simple and functional catalog, filtering system taking into account the characteristics of brand attributes, for example, "two-dimensional" attributes for jeans and pants (W-(waist) and L-(leg length)), taking into account the high variability of goods (up to 200 variations).
Development
We have integrated with individual client systems (CRM system, WMS system, accounting & financial system).
Integration
We have developed and implemented a digital marketing strategy. Used: Googl, Yandex, Facebook, Instagram & local digital-marketing services.
Marketing
1) Firmly-offline brand entered the e-commerce market and increased the company's total turnover by more than 15%;

2) New tools for marketing and improving brand reputation in the market;

3) We signed a contract with the client for the development of a new extended functionality of the online store in 2 stages (development time 7 months).

Result
Review
Elena Svirkovskaya
Only two months since the launch of the new platform, the company saw a 25% increase to our sales. The company was most impressed by the PROCESS Agency team's experience, which showed mostly through the quality of their communication, exceeding all of their expectations, and high-quality services.
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Alexey Chaika, CEO