We have created the online store for the Belarussian representative of the German brand «MUSTANG Jeans».
Mustang Jeans - firmly offline European clothing brand (Germany).
In 2020, due to the pandemic situation, the Belarusian representative office of the brand decided to enter the e-commerce market and turned to us for help.
We have implemented an integrated approach, which includes:
• front-end and back-end development
• integration with clients systems
• marketing services (contextual advertising, targeting, smm)
We have developed an attractive and user-friendly design that combines simplicity and intuitive use, reflects the traditions of the brand, and also compliance with strict brand requirements for regional brand web-sites.
The functionality of the site involves a full online purchase and online payment. A simple and functional catalog, filtering system taking into account the characteristics of brand attributes, for example, "two-dimensional" attributes for jeans and pants (W-(waist) and L-(leg length)), taking into account the high variability of goods (up to 200 variations).
We have integrated with individual client systems (CRM system, WMS system, accounting & financial system).
We have developed and implemented a digital marketing strategy. Used: Googl, Yandex, Facebook, Instagram & local digital-marketing services.