An author's project is made up of online sales of ready-made dress patterns according to standard measurements. And a generation of dress patterns online, modeling lessons, a blog about trends in tailoring, and a community of amateur seamstresses.
- Sales started to decline
- New users left the site quickly, which affected the bounce rate
- The depth of views and the time spent on the site grew slowly
- User activity and sales are up too slowly to become a market leader
- New competitors' websites appeared, which were more convenient and has more features
- The online store had an outdated design and poor features
- The site did not have a mobile version
- Most users were uncomfortable with the site, and this had a not good effect on the users targeted actions
The main advantage of the site is the pattern bases dresses generator
Online store and platform for Online learning
Number of pages: 15
Ready-made dress patterns according to standard measurements. Pattern generator online and modeling lessons
Create UI solution
in the niche of online ateliers and tailoring courses
UX: Expand functionality online store for a specific audience
Adapt the online store for mobile devices
By building the redesign, we created a wholly new tone for the previous site. We settled on minimalism in details and a calm, pleasant color palette.
On the site, you can generate your pattern by entering measurements in the fields for filling. Following the terms of reference, as part of the redesign, we developed the generator pages from scratch, thought out every user action and all the variations of his thinking.
Specific redesign requirements
What was the redesign need for?
For this, we have defined 3 basic steps for the user. We reduce the scroll down, it became user-friendly, and the generator looks intuitive and convenient. Now you can work with the base dress pattern generator even from mobile devices.
An important task was to develop the functionality of the dress pattern generator in such a way that the user could generate a pattern for himself as conveniently and intuitively as possible, save it to his account, add it to the basket and print it.
Site become convenient, simple, and intuitive
The site consists of many pages, the first of which is the main one. Unlike the previous design, we have eased the semantic load on the user. Now he can follow the navigation of the site at an intuitive level.
On the main page, we have located the main blocks that may interest the user: the latest releases with a link to the catalog, a block with promotions, articles and a photo forum, reviews, and clients comments.
In the catalog of the dress patterns, users can sort positions by different categories, each of the cards consists of information about the number of views, a brief description of the dress pattern, and the ability to add it to the favorites.
We have developed Product Cards, which have become more functional than the previous version.
The dress pattern cards were filled with informational content, and a new block was added at the bottom for offering to choose a pattern card from similar requests. There are additional features for users, sequential steps for choosing the size of the dress pattern, the ability to download, print, and glue the selected dress pattern.
The page contains the latest trends in dress patterns, as to the standard and individual measurements. The "Articles" page is designed in a such way that each user can select the category of interest, sort articles by publication month, and also save them in his personal account.
BEFORE and AFTER redesign
Any registered user has the opportunity to publish the work on the photo forum.
The photo forum is one of the most visited and favorite places of the Clients on the site. Each registered user has the opportunity to publish work on the photo forum.
The activity on this page consists of daily communication between Clients (registered users) and comments-impressions about the purchased and created dress patterns.
We have developed the page of the photo forum in such a way that all users enjoy time on the page, can add reviews and comments-impressions of sewn dress patterns, create their image of sewing lovers, and be the author of their blog.
The user's personal account is a personal account of a seamstress, which not only contains selected patterns and purchase history, but also includes the ability to work with publications, comments, master classes, and subscriptions. A new personal account has the functionality of customizing the appearance for each user.
Dress-pattern generator and
online modeling lessons
Also, a new feature was added to the site - Online chat of the seamstresses. Each user can share the news, ask a question, and attach any file to the publication.